Agrata Solutions supports three primary constituents in the production, distribution and sale of consumer branded goods: the manufacturer, the retailer, and the consumer. We bring value to all three by placing Enterprise Decision Management at the center of their relationship.
Through EDM, Agrata provides manufacturers and retailers with unprecedented vision and the ability to translate high-level strategies into consistent decision-making across large and complex organizations. These insight and decisioning capabilities drive enhanced cooperation and superior business performance. Agrata offers expertise and offerings for Consumer Branded Goods , including solutions for Direct-to-Consumer Marketing. And we offer solutions for Retail , including solutions for Retail Marketing , Merchandising , Store Credit Management , and Online Fraud Detection
While Agrata Solutions EDM technology can serve consumer branded goods manufacturers in many ways, many have found success particularly in marketing – understanding, communicating, and delivering value to consumers; and in sales – maximizing the productivity of relationships with distribution channels.
For Consumer Branded Goods Manufacturers, we have specialized expertise and offerings in Direct-to-Consumer Marketing.
Consumer Branded Goods manufacturers face an advertising environment that is increasingly complex. Channels for reaching consumers are ever more fragmented, not only in single media like television and print, but also across an ever broadening range of media types, including the internet and online social networking activities, mobile phones, and even embedded in games
Manufacturers also face growing challenges from the retail industry, which is rapidly consolidating and taking advantage of its intimate knowledge of customer preferences and behaviors to introduce their own private label brands and squeeze manufacturers’ margins
Agrata Solutions EDM for Direct-to-Consumer Marketing addresses these issues by helping manufacturers in three specific ways
The cornerstone of our EDM for Direct-to-Consumer Marketing solutions is the Marketing Decision Manager , a suite of capabilities which can help consumer marketers create and enhance a rich, interactive, affinity-building experience for consumers. Experience dramatic increases in consumption among marketing program participants
In addition to coordinating their interactions with manufacturers, retailers apply Agrata Enterprise Decision Management to drive a Customer Centric approach to their business
Customer Centricity involves designing and delivering the marketing, sales, and service experience to distinct market segments in very different ways. EDM helps retailers apply Customer Centric approaches consistently across the organization, and is an important contributor to same-store sales growth.
In addition to the general capabilities of Enterprise Decision Management, Agrata has specialized expertise and offerings in Retail Marketing Merchandising , Store Credit Management , and Online Fraud Detection.